The docs were going in the wrong place before:
..../dist/docs instead of ..../docs
 .PHONY: publish-binary-dist
 publish-binary-dist :
        @for i in 0 1 2 3 4 5 6 7 8 9; do \
-               echo "Try $$i: $(PublishCp) $(BIN_DIST_TARBALL) $(PublishLocation)"; \
-               if $(PublishCp) $(BIN_DIST_TARBALL) $(PublishLocation); then break; fi; \
+               echo "Try $$i: $(PublishCp) $(BIN_DIST_TARBALL) $(PublishLocation)/dist"; \
+               if $(PublishCp) $(BIN_DIST_TARBALL) $(PublishLocation)/dist; then break; fi; \
        done
        $(PublishCp) -r $(BIN_DIST_DIR)/share/html/* $(PublishLocation)/docs